Message from the CEO of Zurich Insurance Malaysia
WELCOME TO ZURICH INSURANCE MALAYSIA
As of April 30, 2012, Malaysian Assurance Alliance Berhad is officially renamed as Zurich Insurance
Malaysia Berhad (Zurich). We aspire to be the best insurer in Malaysia as measured by our customers,
distributors, employees and shareholders.
At Zurich, we strive to help our customers understand and protect themselves from risk. We aim
to deliver on our brand promise, develop an agile organisation to respond quickly to our customers’
needs, maintain our financial discipline and stay true to our core values of integrity, customer
centricity, excellence, teamwork and sustainable value creation.
It is because of our commitment to these values and our recognised expertise in the industry that we
gain the trust of our customers and are able to deliver leading and innovative products, solutions and
advisory services to them.
We will continue to leverage our global insurance and risk management expertise to equip all our
customers, from individuals, small-to-medium enterprises to large corporations, to better manage
the changes and risks in their lives and in the world around them.

Warmest regards,
Chee Cheong
Chief Executive Officer
Zurich Insurance Malaysia Berhad
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